What's Your Brand's Walk Up Song? A New Way to Think About Brand Identity

What's Your Walk Up Song? 🎵

I attended the Mid-State Technical College LEAD Conference on May 19th and walked away with a lot of great takeaways. But one concept from the opening keynote has been living rent free in my head ever since.

The speaker, Ted Melby, asked the room a simple question: What's your walk up song?

If you're not familiar with the concept - think baseball. When a player walks up to the plate, their song plays. It's the song that says I am HERE. I am ready. I am a high performer. Pure pumped-up energy.

But then he asked a second question: What's your walk IN song?

Not the hype. Not the highlight reel. The walk IN song is what sets your tone for the day. It level sets your energy. It's steady, intentional, and completely you.

My walk in song? Thinking Good Day by Nappy Roots. 🎶

My walk UP song though? Still working on it. I've been listening to a variety of music since that conference waiting for the right song to hit and make me think, yes. That's it. That's Steph.

And then my brain did what it always does. It started thinking about marketing strategies. 

What if your BRAND had a walk up and walk in song? 🤔

🎵 Your brand's Walk Up Song is the energy behind the scenes. What gets you and your team fired up? What's the song that plays when you're about to show up for a big client, launch something new, or walk into an event booth? That's your internal brand energy.

🎵 Your brand's Walk In Song is what you want your CUSTOMER to feel. The moment they discover your page, walk through your door, or open your email - what's the vibe? Warm and welcoming? Energetic and bold? Steady and trustworthy?

That feeling? That's your brand.

And when you know what that feeling is, everything gets easier. Your content sounds right. Your visuals look right. The way you show up, online and in person, starts to feel consistent and intentional rather than scattered.

Music has a way of cutting straight to the truth of who you are. And so does a great brand. Call it the sound of brie-lliant branding. 🧀

So here's your challenge: What's your brand's walk up song? And what's your brand's walk in song?

Sit with it. Let it come to you. Don't force it - you'll know it when the right song plays.

And when you hear it, drop it in the comments or send me a message. I'd love to know what song is playing when your brand shows up at its best. 🧀🎵

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Written by Steph Schmid, founder of Wisco Branding.

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