Brand Blueprint
Strategy First. Marketing With Direction.
You don't need another marketing tactic. You need to know which tactics actually make sense for your business. The Brand Blueprint is a personalized strategy built around your business, your audience, your goals and your opportunities for growth.
Stop Guessing What Your Marketing Needs.
Should you invest in Facebook ads?
Would email marketing help?
Do I need better SEO?
Should I start posting video?
Would a billboard help drive traffic?
​​​The answer depends on your business. A restaurant trying to fill tables needs a different strategy than a contractor trying to book projects. A retail shop trying to increase foot traffic needs something different than a campground looking to fill sites. Even two businesses in the same industry can need completely different strategies.​
The Brand Blueprint helps us figure out what your strategy should be before deciding which tools to use.
What Your Brand Blueprint Covers
01
Brand Foundation
Clarify what your business stands for, where it's going and what you want to be known for.
04
Customer Journey
Look at how people discover you, bulld trust, moke a decision and ultimately become customers.
02
Audience & Positioning
Understand who you're trying to reach, what matters to them and how your business can stand apart.
05
Growth Opportunities
Uncover opportunities from
partnerships and referrals to advertising. content, SEO and beyond.
03
Visibility Strategy
Determine where your business should actually be showing up -
online and offline.
06
Success & Next Steps
Identify what matters most what should happen first and how we'll know the strategy IS working.
A Strategy You Can Actually Use
Your business. Your goals. Your Brand Blueprint.
Your Brand Blueprint turns everything we uncover into a personalized roadmap for your brand, marketing, visibility and growth. You'll see where to focus, what opportunities make sense, what can wait and where your marketing dollars and energy are most likely to make an impact.
​
No two Brand Blueprints are exactly alike - because no two businesses are exactly alike.
Brand Foundation
Content Direction
Business Goals
Conversion Opportunities
Target Audience
Growth Opportunities
Positioning
Success Metrics
Visibility Strategy
Next Steps
Customer Journey
How Your Brand Blueprint Comes Together
01
Discovery Questionaire
Tell us about your business, customers, goals, current marketing and vision for growth.
02
Brand & Visibility Audit
We'll dig deeper, challenge assumptions and uncover opportunities together.
03
Custom Brand Blueprint
Your insights become a personalized roadmap with clear priorities for your marketing, visibility, and growth.
04
Blueprint Review
We’ll walk through the strategy together so you understand what to focus on next - and why.
You'll leave knowing what to focus on, what can wait, and where your marketing dollars and engery are most likely to make an impact.
What Happens After the Blueprint?
Who is the Brand Blueprint Right For?
The Brand Blueprint is designed for established small and growing businesses that know they want to grow but aren't sure what marketing deserves their time, energy and investment. It's especially valuable when you're trying different on tactics without a clear strategy or wondering what you should be doing next.
You don't need to do more marketing. You need to know what marketing makes sense.
